When someone clicks on one of your ads, finds you through Google, or clicks on a social media post, they’re telling you they’re interested in your offer and giving you some insight into what they’re currently thinking about.
(After all, what you said in the ad or social post resonated enough to get their attention and convinced them to click.)
All you need to do next is show ‘em more of what resonated with a dedicated real estate landing page—and we’re going to show you exactly how to do it (or skip to the end if you want to start building).
Here’s what we’ll cover:
What is a real estate landing page?Why do you need landing pages?What are the different types of landing pages?What elements do the best landing pages have?8 examples of high-performing landing pagesHow to create your own landing pagesWanna get straight to the examples?
Skip to the first one and find a little inspiration for your next real estate landing page.
What is a real estate landing page?A real estate landing page is a dedicated web page built around one specific conversion goal. A landing page is separate from the rest of your website and leads can only access it by clicking on an ad or email link.
Whether you’re looking to drum up leads, build your mailing list, or schedule bookings, real estate landing pages are the best place to send someone who clicks on your ad.
“Why’s that, team?”
Well, because unlike your website or a generic property listing, a real estate landing page is built specifically to match your ad and drive conversions with a relevant call to action (CTA).
Landing pages help you turn visitors into leads, and leads into customers.
Why do you need landing pages in real estate?If you don’t have real estate landing pages yet, you’re missing out on a whole bunch of benefits. Creating a conversion-oriented landing page will help you: